Mayfair Equity Release is a lead generation website — we don't give advice ourselves. Every enquiry goes to one dedicated, fully qualified, whole-of-market later life finance adviser. Never a call centre, and never sold on to multiple firms.
The adviser has worked in UK financial services for over 20 years, beginning at one of Britain's largest building societies, and has specialised in equity release and later-life lending since 2018 — including years at national equity release specialists advising hundreds of homeowners.
That matters, because equity release is a significant, long-term decision — and with a high-value home, the stakes and the nuances are greater still. You want someone who has seen every kind of circumstance: family gifting, interest-only mortgage shortfalls, leasehold quirks, benefits considerations, blended families, and everything in between.
When you enquire through this website, your details are passed to the adviser — and from that first call, the same person handles your case through to completion. No handoffs, no sales scripts.
We don't assume you need equity release or any other product. A recommendation comes only after a thorough fact find — and it could be equity release, a Retirement Interest-Only (RIO) mortgage, another later life mortgage, or advice against borrowing at all, if that's the right advice.
You're encouraged to involve your children or anyone you trust in the conversations with the adviser. Big decisions are better made together, and questions from family are always welcomed.
There are no deadlines, no "offer ends Friday," and no repeated chasing. You move at your own pace — some clients take months to decide, and that's exactly as it should be.
The first consultation is free and carries no obligation whatsoever. In person anywhere in central London, or by phone or video — whichever you prefer.
Request your free callbackImportant: A lifetime mortgage is a loan secured against your home. Equity release will reduce the value of your estate and may affect your entitlement to means-tested benefits. To understand the features and risks, ask for a personalised illustration.